Using Video and Podcast is a really good way of introducing different types of material to your content. Keeping things current and more engaging than just focusing on written learning is a great way to encourage retention.
When you're using Video and Podcasts there are some key things to remember:
1. Keep it brief, relevant, and valuable
When using Podcast and Video, you should focus on 3 main things:
Between 10-25 minutes is the sweet spot. Anything shorter and your learners won't absorb the detail, anything longer and they'll tune out!
The content you use has to be relevant to what you're trying to achieve. How does it relate to the topic?
Don't use a Podcast/Video for the sake of it. There's a valuable insight in this content format but it needs to add value to your Content!
For example - if you're focusing on Wellbeing as an organisation, consider using a short Podcast on improving Mental Clarity or practicing Mindfulness - rather than the topic of "Wellbeing" as a whole!
This way you're keeping your learning resources short, relevant and valuable.
2. Make sure you trust your sources
Whilst "fake news" and misinformation is one of the definite downsides of the Internet - it's also full of amazing content and trustworthy sources!
We'd advise only taking content from sources and content creators who make useful content that's relevant to you:
A video creator who's closely aligned with your L&D strategy and ethos is a good one!
Podcasts that are offshoots of trusted industry sources.
Vlogs and Podcasts from creators who give valuable insight into the process, best practices and interview industry experts are great too.
It's really important that you listen or view the content yourself before adding it too - it's the equivalent of judging a book by its cover (which we should never do according to our parents)
For example - we're an active sales team that's moving to more remote Sales workflows. Hubspot is a trusted and well-used CRM that produces great content relevant to our needs, so we're going to include a useful video from them!
3. Consider Accessibility and Diversity too
It's a given that we want an accessible and representative world for everybody, and it's really important that you include Accessibility and Diversity in your resources too
When you're adding Video/Podcasts consider the following points:
Doesn't include fast flashing lights or graphics
Has clear and understandable dialogue
Multiple language options are also beneficial if your team is multilingual!
Is the content representative of the world around you and aware of the cultural and global context it sits within?
For Example - I'm putting together a Course on understanding the differences between Customer Service vs Customer Experience. I have a team member who is Deaf - so we need to include content that has accurate closed captions to make this accessible for them:
Whilst YouTube does have auto-generated Closed Captions, sometimes these aren't accurate or rely on the audio to be crisp and clear. This can lead to confusion and misinformation. We'll make an effort to only include videos that contains built-in Closed Captions that have been reviewed - and with font/size and speed options to support their learning.
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